SIDE HUSTLE: Designing a logo 2
My friend already came with a list of ideas, some explorations, and a Pinterest board. They (him and his wife) wanted a mark representing coziness & warmth that sits above their diverse arms of the business (real estate, photography and marketing). I’m going to initially focus on these three options - Type only, Cozy cat, pickets of fence w. possibly some flowers.
George (Skillshare teacher)’s tips I learned today:
1. Create a mood board (images w. good contrast and silhouette)
2. Print a hard copy of the best image from the mood board
3. Keep sketching to capture the essence and geometry of the image using tracing paper
4. Digitize using illustrator
I’m starting with the cozy cat. Before I chose one image to sketch away, I did quick silhouettes in Illustrator to gauge each image’s potential.